Virtual Retailer (VR) is an e-commerce platform, 13 years in the making, that embodies the collective knowledge, experience and success of leading retailers, marketers, merchandisers and e-commerce specialists.

With Virtual Retailer’s highly scalable architecture, you can self-manage and personalize the experience for your customers by using the breadth of features and capabilities inherent in the platform. You can rapidly create multiple e-commerce sites or microsites with audience-specific design, content, products, promotions and pricing.

Virtual Retail combines robust, extendable and self-managed online product management, search, merchandising, marketing, design, content management, internationalization, personalization, loyalty, order management, analytics and customer care capabilities with our industry leading Retail Data Model (RDM).

Virtual Retailer does not force your organizational reality to fit into a rigid online structure; it empowers you with a flexible RDM to merge your online and offline businesses. The RDM provides automated data inheritance to simplify your e-commerce operations, while providing proper levels of management control and oversight.

Novator has forged partnerships with leading e-commerce vendors to extend Virtual Retailer’s capabilities. This is the only platform to fully integrate:

	Mercado - for search merchandising and guided navigation
	Omniture -for Web analytics
	Channel Intelligence -for data feeds and content distribution
	Yesmail -for email marketing
	Bazaarvoice -for customer reviews and social commerce solutions

Our integrated platform offers retailers more power and ease of use than any other offering on the market.

At Novator, we work closely with you to constantly evolve Virtual Retailer so that you can to grow your business, engender customer loyalty, strengthen your brand, and optimize each user’s experience.

Key Features of Virtual Retailer
	Microsites – Create Retail Data Model entities, microsites, data and design inheritance, and internationalization.
	Design and Content Management – Set up an asset library, page content management and scheduling.
	Search and Merchandising – Manage searches, guided navigation, search merchandising, cross-sell, up sell, kits and bundles.
	Product Management – Manage categories, images and inventory, create products, and define shipping and taxation rules.
	Personalization – Create microsites, targeted segments, profiles and business rule triggers.
	Loyalty – Manage customer accounts, address books, gifting, contests, tell a friend, loyalty points accumulation and redemption, gift cards, and customer reviews.
	Email Marketing, SEO and SEM – Create segmented and targeted email campaigns, organic search optimization, shopping comparison and marketplace data feeds.
	Customer Care – Use the CSR module to create and manage customers and their orders.
	Shop Cart and Order Management – Manage shopping carts, promotions, fraud, split shipping, multiple payment options, multi currency, multi language, order cancellation, fulfillment management, refunds and returns.
	Reporting and Analytics – Create ad hoc reports and analyze website traffic.
	B2B – Define various pricing options, order quantity restrictions, bulk add to cart and order processing, invoicing, and fulfillment routing.