You can judge success on the web in many different ways, depending on your company’s overall objectives. Novator’s Strategic Analysis team studies your site to understand your key performance indicators, and reports on those findings. The team can provide a stand-alone analysis or one with recommendations, based on your needs. Typical areas of analysis include:

	Category Performance Analysis – Omniture research, dashboards created for real-time reporting, written report and discussion including recommendations.
	Path Optimization – Joint projects with Creative Group to include sample recommendations and testing before and after launch of enhancement (eg. checkout process). Written report and discussion also included.
	Merchandising Optimization – Import of catalogue information (inc. price, inventory, catalogue groupings, pretty names, etc) into Omniture. Creation of real time dashboard for merchandising behaviour & written report with team meeting to discuss results.
	Marketing Discovery – Consultation, review and documentation of current and proposed online marketing initiatives. Action plan is the final deliverable and is reviewed with the client.
	Keyword Assessment and Recommendation – Selecting, benchmarking and recommending keywords for PPC campaigns.