Novator is more than a leading e-commerce platform provider. Our services, retail expertise, technology and innovative zeal provide the fuel to power online success stories. Our singular focus on online retail makes us the preferred vendor for companies that strive for something more than just “acceptable” online sales; our clients want the technology to develop profitable customer relationships to grow all channels and build a dependable, recurring revenue stream with limitless potential.

Since 1994, Novator’s solutions and services have been the foundation of some of the world’s most demanding e-commerce businesses. Our expert team has diverse retailing backgrounds, so we understand your challenges and can help you execute new online strategies to set you apart from your competition. We have developed a first-class solution that combines market-driven features with best-of-breed partnerships, resulting in an unparalleled experience for your customers.

We work with our clients as partners, cultivating long-term relationships to ensure their success. This commitment is reflected in our business and financial model. When you succeed, we succeed.

Virtual Retailer (VR) is an e-commerce platform 13 years in the making. It embodies the collective knowledge, experience and success of leading retailers, marketers, merchandisers and e-commerce specialists. Virtual Retailer’s highly scalable architecture combines robust, extendable and self-managed online product management, search, merchandising, marketing, design, content management, internationalization, personalization, loyalty, order management, analytics and customer care capabilities with a industry-leading Retail Data Model (RDM).